ABOUT iforMarketing
Our Core Values
INTEGRITY
For us this means we are always honest and transparent when we present a business strategy for your company. Our strategies are guided by our strong intuitive abilities to determine what each business needs to market their company.
What does your business need to market your company and stand out?
This can certainly vary a bit between businesses but there are a few standard items you must have to succeed in today’s evolving digital world.
Our TOP TWO items you MUST HAVE
Sure you can DIY (do it yourself) but if you don’t take your business seriously by hiring a professional and give it the attention it requires, how can you ask your clients to do that?
We have a complete onboarding process we use to help you. It covers all the best practice items to create a memorable BRAND IDENTITY that will set your business apart from others and stand out.
Again you can DIY, but when you hire a professional we are experts in UX (user experience), best practices, and SEO (search engine optimization) which all work together to set your website up to work for you and not against you.
We offer website design services for the start up stage or the “time to rebrand” your website and level up stage. We have a complete onboarding process to help you and we create tailored services unique to what your specific business requires. We also cover domain registration and website hosting help if you require that as well.
Are you struggling to determine your marketing strategy?
You most likely didn’t start your business because you wanted to do marketing but it is a necessary componenet for most businesses. If marketing isn’t a feature you specialize in than it can really slow you down in providing the services and products you do specialize in.
- Are you spending far too much time analyzing the brand colours you should pick?
- Have you gone through so many possible business names but not sure which one will truly tell your brand story?
- Have you got an endless list of business icons or images that you think should go with your logo?
- Have you gone back and forth with a business tagline far too many times?
- Are you sitting on your computer for hours on end to figure out how to get your website page to do what you want it to?
- Are you consisitently making changes to your marketing then looking at your analytics and see no increased traffic and results?
- Are you experiencing crickets on your social media posts? Not enough views and likes?
iforMarketing can help you acquire increased results much faster than struggling to go at it alone!
As experts in branding and web design, we specialize in guiding entrepreneurs through the journey of building their brand identity and digital presence.
We empower businesses by crafting tailored strategies to help them stand out, get recognized, and level up by highlighting their unique strengths and differentiators. Our goal is to develop approaches that are specific to each business, setting them apart from their competition.
When it comes to branding, we offer fully customized design services using Adobe Illustrator and Adobe Photoshop, ensuring every element is unique to your business.
For web design, we create custom WordPress websites using the premium Divi theme from Elegant Themes, offering flexibility and a personalized touch. With a background in HTML and CSS, we can further customize any WordPress theme to meet your needs.
We provide our clients with the essential tools and strategies they need to succeed and scale their businesses, while ensuring they effectively engage their target audience.
iforMarketing Founder, Rosanna Whyte
My Career Path Journey
For the past 21 years I have worked within the marketing industry and held a few career titles.
They ranged from photographer, to working as an Event Planner for a not for profit organization, Event Coordinator in the corporate and social events industry, and an Event Coordinator in the education sector.
I have now been in the digital marketing career setting for the past ten years. iforMarketing is my third time rebranding myself as a Web and Graphic Designer. Prior to iforMarketing was eye4webdesign, and prior to that rosannawhyte.com.
People may be surprised to know that one of my first jobs was on a cruise ship as a Cruise Ship Photographer. I spent three years on Princess Cruises traveling the world and taking pictures of passengers aboard the ship.
I also had my own wedding invitation business and participated in many bridal shows promoting my custom hand made stationary. I even built my own website for my invitation business long before I ever obtained my diploma in web design!
I have held many positions throughout my career, but they all lead me back to my creative nature. Designing!
The Forming of iforMarketing
I created iforMarketing to better illustrate to people what my skill sets can offer. I dived into the digital marketing industry 10 years ago and I have become an expert in marketing.
It took me a while to truly recognize I had a gift for genuinely wanting to help people, a skillset that was strong enough to do so, and the intuition to really understand what people need for themselves and obtaining their business success.
Once I finally discovered that my personal life’s path did not define or allow it to dictate what I could accomplish in my career desires is when I felt confident I could help other strong people also achieve their career desires. Getting started is the hardest part and I was blessed to have found a mentor who gave me the confidence to go start “doing it”.
“Giving is receiving”.
What I want my clients to know is that I am here for them as their number 1 support system.
CREDENTIALS
Diploma in Contemporary Web Design
Durham College
Digital Marketing Certificate
Training Business Pros
Certified Wedding Planner
Wedding Planner Institute Canada Inc.
Diploma Creative Photography Program
Humber College
Community Volunteer
I occasionally volunteer my time with the Durham Down Syndrome Association. In the past I have volunteered at Habitat for Humanity, and I have also volunteered my time at my families trailer park on Pigeon Lake to help organize events. I have sat on the board of directors for the Whitby Tennis Club carrying the title of Communications Director, as well as the same tittle for the Durham Down Syndrome Association.
Some of my Skill Sets:
*web design and graphic design
*social media
*photography
*event planning
Sports
My favourite sport to play is tennis! In the winter months I register for group lessons and in the summer months I play in a ladies double league. My favourite sport to watch on tv or live, is soccer.