Your website isn’t a “set it and forget it” item.  It is imperative for your digital marketing growth and awareness to perform website updates and maintenance regularly.  How often and what areas exactly depends on the complexity of your website. Updating your website every three to four months is a good idea, especially if you are concerned and interested in optimizing your SEO (search engine optimization) strategy.  The Google algorithm rewards websites that make an effort to remain current and active.  Since many businesses have slow periods in the summer time, we feel this is a great opportunity to work on your website.

We’ve narrowed down the top 6 essential website maintenance tips every business owner should stay on top of:

1) Keep Your WordPress Plugins Updated
Plugins are the tools that power your website’s features and functionality. Outdated or unused plugins can lead to slow loading, bugs, or even security risks.

Developers frequently release plugin updates to enhance performance and fix issues. If you’re not updating them regularly, you risk your site malfunctioning.

Pro Tip: Make plugin updates part of your monthly routine. It’s a simple task that helps boost your site’s speed, security, and overall user experience.

2) Check Mobile Viewing on All Devices
More than half of website traffic comes from mobile devices, so your site must look great on all screen sizes. Most website builders, like WordPress or DIVI, let you preview your site on different devices.

Make sure your site is responsive and performs well on both Apple and Android smartphones. A poor mobile experience = lost opportunities.

3) Fix Broken Links
Broken links frustrate visitors and harm your SEO. They can happen for many reasons: maybe you deleted or renamed a page, mistyped a URL, or linked to an external site that no longer exists.

Result: Broken links send people away—and you lose potential clients.

Run regular link checks to ensure all links go to the right place. Tools like Broken Link Checker or Screaming Frog can help.

4) Test All Forms
Contact forms, sign-ups, and submission forms are crucial for lead generation. If they’re not working, you could be losing out on valuable inquiries.

Forms can break due to:
Outdated plugins
Server issues
Aggressive spam filters
Broken or outdated code
Check every form monthly, and confirm that thank-you messages and redirect pages work properly.

5) Refresh Your Website Content
Search engines love fresh content. If your website still has last year’s promotions or outdated service information, it’s time to refresh.

Update your written copy to reflect your current offerings.

Replace outdated visuals—new images, even smartphone snapshots, can give your site a fresh look.

Remove any expired events, broken blogs, or irrelevant sections.

A quick content audit every quarter helps keep your brand message strong and relevant.

6) Get a Professional Website Audit
Sometimes you need expert eyes. Our “Fundamental Website Audit” at iforMarketing offers a comprehensive review of your website’s health, performance, and strategy.

A professional audit ensures that your site is optimized for speed, SEO, user experience, and technical accuracy.

👉 See what’s included in our Website Audit

Final Thoughts:
Your website represents your business 24/7. A clean, updated, and optimized site creates trust, improves user experience, and helps you get found by the right people.

Need help? Book a complimentary iDiscovery Session with us today—we’ll help you identify what your website really needs to stand out and convert.

Book your complimentary iDiscovery Session here: